Post by account_disabled on Feb 24, 2024 11:03:44 GMT
UGC (User Generated Content) is no longer new, the majority of social networks are based on them, but there are some currently widely used platforms that have gone beyond switching to remixing. The numbers of this content are not yet exorbitant, but the trend is towards growth, also thanks to the forced confinement due to the pandemic and the consequent increase in the use of social media. Let's take a closer look at what User Generated Content and Remix are. How is UGC used for marketing objectives? user generated content Users have been creating content and publishing it online practically as long as the internet has existed, but only since social media has spread widely have UGC become extremely common. Every time a person opens Facebook and posts a photo, a text, a video, they are generating content that can be seen by other users, but also shared and commented on.
With appropriate strategies it is possible to involve users in the creation of content linked to their brand or a particular product, so as to obtain almost free online advertising and a consolidation of the community that revolves around the company. But today the frontier of User Generated Content has moved further forward, giving every user the opportunity to be the protagonist without having to rack their brains and use all the creativity Afghanistan Mobile Number List left after thousands of posts published. This is how remix content was born. corporate community Read also: "The future of social media? Zuckerberg's digital marketing strategies" What is content remixing and why does it work? Mixing already known content with something personal is a typical activity of social networks, just think of the many photos of famous people on which sarcastic texts are added that are shared on Facebook or Instagram and the videos shared on YouTube in which a scene of a film is redubbed in a comic way.
The step forward in remixing is due to the popularity of TikTok, Instagram Reels and Koji , platforms that encourage users to follow trends and personalize what has already been published by other users . By adapting a content created by another person to your own characteristics, you obtain something that is original in some way, but always attributable to something known. The lockdowns caused by Covid-19 certainly gave a boost to remixes, in fact during 2020 this content increased, probably because people couldn't go out and travel and it was easier to remake something seen on social media. This is a trend that should not be underestimated, because brands can also benefit from this type of short and highly engaging content .
With appropriate strategies it is possible to involve users in the creation of content linked to their brand or a particular product, so as to obtain almost free online advertising and a consolidation of the community that revolves around the company. But today the frontier of User Generated Content has moved further forward, giving every user the opportunity to be the protagonist without having to rack their brains and use all the creativity Afghanistan Mobile Number List left after thousands of posts published. This is how remix content was born. corporate community Read also: "The future of social media? Zuckerberg's digital marketing strategies" What is content remixing and why does it work? Mixing already known content with something personal is a typical activity of social networks, just think of the many photos of famous people on which sarcastic texts are added that are shared on Facebook or Instagram and the videos shared on YouTube in which a scene of a film is redubbed in a comic way.
The step forward in remixing is due to the popularity of TikTok, Instagram Reels and Koji , platforms that encourage users to follow trends and personalize what has already been published by other users . By adapting a content created by another person to your own characteristics, you obtain something that is original in some way, but always attributable to something known. The lockdowns caused by Covid-19 certainly gave a boost to remixes, in fact during 2020 this content increased, probably because people couldn't go out and travel and it was easier to remake something seen on social media. This is a trend that should not be underestimated, because brands can also benefit from this type of short and highly engaging content .