Post by akabborakabbor on Feb 28, 2024 11:07:31 GMT
Many, even in the world of marketing, confuse Brand Image and Brand Identity , often considering them as visual elements that characterize a brand, but this is not the case. Definition of Brand Identity brand image and brand identity We define Brand Identity as the set of distinctive elements that the company uses to communicate externally through texts, images and behaviors, corresponding to the company's perspective . Brand Identity reflects the specific orientation and objectives of the company, as well as the personality and values of the brand. Download the eBook: How to build your own Brand Identity On the contrary, Brand Image can be defined as the customers' perspective.
It consists of the set of perceptions regarding the brand, created by past, current and potential buyers. From mental associations, from shared evaluations, from everyone's brand experience, the common opinion relating to the brand in question Chinese Student Phone Number Listcomes to life: its Brand Image . This term defines both the set of perceptions relating to a product brand (a product such as Nutella, M&M's or Cornetto, which belongs to a larger company with other products in its commercial offering), and those inherent to a corporate brands (companies with a differentiated product portfolio, such as Nestlé, Unilever or Luxottica). In this second case we also speak of Company Brand Image .
Associations and opinions change over time and in this sense the management of Brand Reputation and Brand Identity are extremely linked to the evolution of Brand Image . Brand Image Marketing refers to that complex of marketing strategies and actions aimed at monitoring the state of perceptions and relating to customers in order to generate positive conversations . This field also includes operations to increase Brand Awareness and manage communication crises, such as Crisis Management protocols and Community Management on social networks, websites, blogs and restricted groups. In addition to classic broad-spectrum opinion research and more limited focus groups, today the analysis of online discussions is also fundamental for evaluating the state of one's Brand Image.
It consists of the set of perceptions regarding the brand, created by past, current and potential buyers. From mental associations, from shared evaluations, from everyone's brand experience, the common opinion relating to the brand in question Chinese Student Phone Number Listcomes to life: its Brand Image . This term defines both the set of perceptions relating to a product brand (a product such as Nutella, M&M's or Cornetto, which belongs to a larger company with other products in its commercial offering), and those inherent to a corporate brands (companies with a differentiated product portfolio, such as Nestlé, Unilever or Luxottica). In this second case we also speak of Company Brand Image .
Associations and opinions change over time and in this sense the management of Brand Reputation and Brand Identity are extremely linked to the evolution of Brand Image . Brand Image Marketing refers to that complex of marketing strategies and actions aimed at monitoring the state of perceptions and relating to customers in order to generate positive conversations . This field also includes operations to increase Brand Awareness and manage communication crises, such as Crisis Management protocols and Community Management on social networks, websites, blogs and restricted groups. In addition to classic broad-spectrum opinion research and more limited focus groups, today the analysis of online discussions is also fundamental for evaluating the state of one's Brand Image.