Post by kmstfatema on Mar 6, 2024 3:24:14 GMT
Sustainability is a topic which, placing the person at the center of every reflection, is treated from different points of view depending on whether one wishes to reflect on engineering, marketing or entrepreneurial issues. The debate linked to sustainability often also focuses on issues such as technical and technological adequacy and market opportunities and with this article we have discussed the different impacts of sustainability differentiated on the basis of the type of strategy, the matrix of John Grant (British author) and two mind-blowing examples of a problem turned into an opportunity thanks to the ongoing transition from a linear to a circular economy. The matrix of sustainability .
John Grant's matrix (also known as "Green Marketing") is made Germany Telegram Number Data up of three rows and three columns. In the rows there are three definitions of "green" reality (Green; Green +; Green +++), while in the columns the type of entity from which the sustainability strategy starts is specified (Companies & Markets; Brand & Identity; People & habits). At the intersection of each row and column, the resulting competitive advantage is specified. Competitive advantage will be discussed in a few lines. Meanwhile, in order to better understand it is important to know that: By Green : we mean a company that offers products/services that are more sustainable than others but not necessarily sustainable in every way. We are talking about realities that could even be overcome in this sense at any moment. Putting the person at the centre, in this case, means being transparent and genuine in communicating what you are doing and avoiding green washing.
That is, proposing as green something that is not green. For Verde+ : we refer to entities that share responsibility with customers on general issues following a collaborative and participatory approach also with the aim of educating people by organizing them into communities and creating events related to the theme of sustainability. For Verde+++ : finally, reference is made to realities that try to combine new products and acceptable cultural codes to create a "new normality". The goal is to combine innovation and cultural myths to create new paradigms. These three green realities mixed with the three identities mentioned above develop, by linking together, three types of strategies that aim to establish new standards (communicate), share responsibility (collaborate) and support innovation (Reshape). From these derive respectively three competitive advantages: Lead by example Creation of tribal brands .
John Grant's matrix (also known as "Green Marketing") is made Germany Telegram Number Data up of three rows and three columns. In the rows there are three definitions of "green" reality (Green; Green +; Green +++), while in the columns the type of entity from which the sustainability strategy starts is specified (Companies & Markets; Brand & Identity; People & habits). At the intersection of each row and column, the resulting competitive advantage is specified. Competitive advantage will be discussed in a few lines. Meanwhile, in order to better understand it is important to know that: By Green : we mean a company that offers products/services that are more sustainable than others but not necessarily sustainable in every way. We are talking about realities that could even be overcome in this sense at any moment. Putting the person at the centre, in this case, means being transparent and genuine in communicating what you are doing and avoiding green washing.
That is, proposing as green something that is not green. For Verde+ : we refer to entities that share responsibility with customers on general issues following a collaborative and participatory approach also with the aim of educating people by organizing them into communities and creating events related to the theme of sustainability. For Verde+++ : finally, reference is made to realities that try to combine new products and acceptable cultural codes to create a "new normality". The goal is to combine innovation and cultural myths to create new paradigms. These three green realities mixed with the three identities mentioned above develop, by linking together, three types of strategies that aim to establish new standards (communicate), share responsibility (collaborate) and support innovation (Reshape). From these derive respectively three competitive advantages: Lead by example Creation of tribal brands .