Post by account_disabled on Mar 6, 2024 11:04:20 GMT
Necessary premise: this is not a mindfulness article or the blog post that will teach you to have a positive attitude towards the inevitable stumbles that a digital marketing project can experience. In this article we will instead address one of the dichotomies most addressed in words and least resolved in facts in the entire galaxy of decision-making: optimism of intuition vs. cold realism of data evidence But in practice, what are we talking about? And above all, what is wishful thinking ? Let's start from the end: wishful thinking is - briefly - the tendency to set unrealistic goals based on one's desires or intuitions rather than on the evidence of the context. This can lead to frustration, disappointment and lack of motivation. Does it remind you of something or am I wrong? Wishful thinking in B2B marketing Let us now apply this definition to the decision-making processes and strategic choices made by marketing.
I'll help you with three examples (plus one that I'll leave you at the end of Germany Phone Number the article), which will be quite familiar to you if you deal with B2B marketing: Underestimated acquisition times . Which translated into practice means saying: “Our average acquisition time for a new customer varies from 4 to 6 months. This campaign launched 4 weeks ago has not yet generated new contracts, therefore, it served no purpose and was a waste of resources. In reality, the customer acquisition process can require time and ongoing effort to build a relationship with potential customers. We have found a Blue Ocean . Unfortunately, every now and then we forget that spaces for innovation, immaculate prairies for the launch of new products and services are very difficult to find. Ignoring the competition by convincing yourself that your product or service is so unique and innovative that it has no rivals on the market is an all too frequent bias.
How do you avoid it? Monitoring competitor activities, industry developments and market trends, paying attention to data and evidence developed by specialized observatories and research centers. The campaign doesn't convert as hoped. Thinking that a generic marketing campaign - or worse, a "clone" campaign of a previous activity done for other products or services - can lead to a high conversion is a clear example of wishful thinking . There are preliminary steps that are fundamental to structuring a campaign that generates quality leads. I'll list just a few that you will surely have already heard: analysis of the target, of the specific needs of each Buyer Person for each Industry in which they work, segmenting as much as possible and developing a clear value proposition. An obvious fact that bears repeating: in B2B marketing, it's essential to take a targeted, personalized approach to reaching potential customers and generating quality leads.
I'll help you with three examples (plus one that I'll leave you at the end of Germany Phone Number the article), which will be quite familiar to you if you deal with B2B marketing: Underestimated acquisition times . Which translated into practice means saying: “Our average acquisition time for a new customer varies from 4 to 6 months. This campaign launched 4 weeks ago has not yet generated new contracts, therefore, it served no purpose and was a waste of resources. In reality, the customer acquisition process can require time and ongoing effort to build a relationship with potential customers. We have found a Blue Ocean . Unfortunately, every now and then we forget that spaces for innovation, immaculate prairies for the launch of new products and services are very difficult to find. Ignoring the competition by convincing yourself that your product or service is so unique and innovative that it has no rivals on the market is an all too frequent bias.
How do you avoid it? Monitoring competitor activities, industry developments and market trends, paying attention to data and evidence developed by specialized observatories and research centers. The campaign doesn't convert as hoped. Thinking that a generic marketing campaign - or worse, a "clone" campaign of a previous activity done for other products or services - can lead to a high conversion is a clear example of wishful thinking . There are preliminary steps that are fundamental to structuring a campaign that generates quality leads. I'll list just a few that you will surely have already heard: analysis of the target, of the specific needs of each Buyer Person for each Industry in which they work, segmenting as much as possible and developing a clear value proposition. An obvious fact that bears repeating: in B2B marketing, it's essential to take a targeted, personalized approach to reaching potential customers and generating quality leads.