Post by account_disabled on Mar 12, 2024 7:58:18 GMT
I had this post by the enlightened Jeff Rum aside for a few months. An excellent example of useful content, which tells what good consultants tell companies if they want to provide them with a good service and direct them towards the right path. Jeff's expository ability is to be commended, he puts into line many questions that we have asked ourselves or that customers ask us every day on the opportunity, or otherwise, of being present in each social network and which ones to choose when having to optimize energy and expenses . “There is no shortage of 'blog posts' around the internet that will tell you which channels are best to be on” , those that tell of the great growth of the app, which all very young people use and in which to invest immediately, for fear of missing the train and arriving after the competitors who are already investing in us. As a blogger I admit that in the past I too have had enthusiasm for some platforms that later turned out to be a flop .
Any reference to Google Plus is purely intentional and I regret it. Luckily, Jeff brings India Mobile Number Data calm and judgment to this world of technological frenzy by warning us that: You don't need to be on every channel or with the same commitment You don't need to be exclusively on that social network because that's the only one that matters and where everyone is You don't need to adopt the latest app that all young people love If you have limited energy and resources, you need to adopt a less experimental and more pragmatic strategy, so as not to uselessly chase current fads and dead tracks in digital communication. The 3M ruleThere is a useful and practical way to recognize whether a channel is a worthwhile investment for personal or business communication. The 3M rule ! Relevant ( Meaningful ).
Is the channel you have identified significant for the audience you want to communicate to? Are there segments that represent the target you want to follow and activate? The risk is that you find yourself talking about "galvanized fittings for the chemical industry" on Facebook where everyone is busy talking about other things. Manageable ( Manageable ). Does it make sense to announce to customers and the press that your company is now on a specific social network only to realize, after a few months, that you don't have the resources and time to manage it? What would you look like? When identifying a channel, you must first verify the quantity and quality of the commitment that will have to be maintained over time. Sustainability must not be based on initial enthusiasm, but must also be based in periods of increased work commitment or when the budget for content creation and sponsorships decreases.
Any reference to Google Plus is purely intentional and I regret it. Luckily, Jeff brings India Mobile Number Data calm and judgment to this world of technological frenzy by warning us that: You don't need to be on every channel or with the same commitment You don't need to be exclusively on that social network because that's the only one that matters and where everyone is You don't need to adopt the latest app that all young people love If you have limited energy and resources, you need to adopt a less experimental and more pragmatic strategy, so as not to uselessly chase current fads and dead tracks in digital communication. The 3M ruleThere is a useful and practical way to recognize whether a channel is a worthwhile investment for personal or business communication. The 3M rule ! Relevant ( Meaningful ).
Is the channel you have identified significant for the audience you want to communicate to? Are there segments that represent the target you want to follow and activate? The risk is that you find yourself talking about "galvanized fittings for the chemical industry" on Facebook where everyone is busy talking about other things. Manageable ( Manageable ). Does it make sense to announce to customers and the press that your company is now on a specific social network only to realize, after a few months, that you don't have the resources and time to manage it? What would you look like? When identifying a channel, you must first verify the quantity and quality of the commitment that will have to be maintained over time. Sustainability must not be based on initial enthusiasm, but must also be based in periods of increased work commitment or when the budget for content creation and sponsorships decreases.